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Founding Faces Program

Why I'm doing this differently

I had the chance to pay a big wellness influencer to hold my products and fake‑smile for her followers. I said no.

If this is going to grow, I want it to be because women like us—40s, 50s, in the middle of hormones, hot flashes, dry‑as‑hell skin and real life—use it, feel the difference, and tell our sisters.

That’s why I created Founding Faces: a small group of women whose faces are going through the same menopausal circus mine did. You’ll get a free, personalized Wild Alaska Skincare routine and first dibs on future product testing as I keep building this for us.

Here’s what I’m asking in return: that you really use the routine the way I lay it out, stick with it for the full trial, pay attention to your skin, and tell the truth about what you notice so other women our age see real faces and real results, not another paid pose.

Before you apply, be honest with yourself

Founding Faces is not a free skincare grab. I’m choosing 10 people who will actually use the curated routine, pay attention to their skin, and share the real experience along the way.

You may be a good fit if you’re willing to show up consistently, film simple real-life content, and talk honestly about what you notice.

This may not be for you if you hate being on camera, only want the products, or know you won’t follow through.

No perfect skin required. No polished influencer act required. Just real use, real feedback, and enough follow-through to make the experience worth something.

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